Dawson was immediately able to do a lot more than just track article costs.

Then, in one simple step, he created a link between these two data sets. When Dawson was getting started on Airtable, he built two tables: one listing articles and another tracking writers, with all their contact info. 'Being able to summarize or take the average of how much we've paid for a group of articles, being able to see the amount we paid to writers over any period of time, and then being able to see the subtotals for each individual writer as well-that’s all possible with Airtable.' They would send emails back and forth to give notes on video, like, 'Can you change this thing about two minutes in, here?' Not being able to have a frame-accurate response is difficult for people on post-production teams.” Frame.io solved this problem by building a fast and secure platform which centralizes video feedback. “A lot of organizations in the past would use a combination of programs, email, and any of the large media sharing sites out there. Ron Dawson, Frame.io’s senior manager of content marketing as well as the managing editor of their blog, Frame.io Insider, describes the challenge: With principles of good design at its core, Frame.io was built for filmmakers, by filmmakers, to solve one very specific problem in the industry: the need for a platform that provides precise, frame-level video feedback. Optimizing the efficiency of a process means users focus their energy on objectives rather than obstacles, which can in turn increase their creative output. Design thinking is based on the idea that form and functionality aren’t so different, and good design is at the heart of a frustration-free experience.ĭesign thinking works backward from the pain points of a process by solving for common obstacles and frustrations. In today’s entrepreneurial culture, good design is of paramount importance.

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